Corus Packaging Plus, the
company recognised for pioneering innovative developments
in steel packaging, briefed Impact to create its
very own self-promotional beer can.
The packaging incorporates design elements necessary
to communicate the excellent shaping qualities,
high visual appeal, strength and recycling capabilities
of steel. A key feature is the Starburst graphic
dramaticaly demonstrating what can be achieved
with the use of colours alongside
raw steel.
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