Promoting the UK’s big three beer brands – John Smith’s, Foster’s and Kronenbourg 1664 – with a personal touch!

Impact developed a unique and flexible point-of-sale management initiative for Scottish & Newcastle, enabling licensees to cost-effectively promote their outlets with a bespoke message via pre-printed branded banners, posters, tent cards and flyers.

The scheme capitalises on the strong visual imagery of the big three beer brands, while allowing licensees the ‘power of association’ with a powerful message directly relevant to their own businesses.