Foster Yeoman, the aggregate and logistics company, chose Impact to revamp its corporate logotype.

This involved the reshaping of the logotype with the development of Visual Management Guidelines, and its application to train and vehicle livery.

Establishing a unique visual style
for Foster Yeoman contributed to the company building a significant presence in its markets. The creation of the company’s corporate literature, which was also made available on
CD-ROM, was key to promoting its resources and expertise.