After successfully competing
on a creative tender against leading European consultancies, Impact
has been commissioned by Honda Europe Motorcycle to create new model launch advertising.

One of the key assignments was the creation of press advertising for the race inspired CBR1000RR Fireblade.

The winning solution had to appeal to far reaching European audiences and be as dynamic as the machine itself.

Impact also created the new model launch advertising for the CB600 and CB500 for European roll out.