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The direct sales division of Southern Electric had
a problem. Despite their own good practices, the
door-to-door sales techniques of some other companies
had given the electricity supply industry a bad
name.
Impact devised a 'Not a cowboy in sight ...and
definitely no bull!' sales-aid that gave potential
customers the 'plain, honest truth' and the ability
to check exactly how much their annual energy
could be reduced.
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