TASK Develop a free trade licensee reward, support and retention scheme.

SCOPE OF WORK Creation of an award-winning integrated programme - Impact - comprising an annually produced reference book, interactive website, helpline and regular magazine that pulled together the values of the company's key drive brands such as Foster's, John Smith's, Kronenbourg and Strongbow, along with British Institute of Innkeeping recognised training schemes and advantageous product and service offers from the drinks industry's leading suppliers. Impact has received awards from the Business Design Association, Marketing Week and Marketing magazines.